The “customer journey” is the route customers take from their first encounter with your brand through to the time they purchase, and beyond. Unlike a…
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In a time when weddings, parties, concerts, sporting events and even nightly socials are limited or shut down because of Covid-19, people are naturally concerned…
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Imagine your favorite brand and the company behind it. Do they make clothing? It could be a sports franchise. Or maybe you’re obsessed with a…
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